Our Story

Founded in Higher Standards

Boar’s Head Brand was established in the New York City area in 1905. Dissatisfied with the quality of hams available, our founder Frank Brunckhorst set out to craft products of uncompromising standards by using only the finest ingredients.

Today, the Boar's Head legacy has grown, and our products are distributed all over the country. From New England to Key West to San Diego, in mom-and-pop stores and in the most prestigious retailers in America, we’re proud to say that delicatessens that care about quality serve Boar's Head.

Our Purpose
Filigree

Our purpose is to nourish the human spirit through the love of food.

SinceBoar's Head1905

Committed to Quality

Since 1905, our standards of quality have never wavered. Our products are made of only the finest ingredients: premium whole cuts of beef, pork and poultry, and spices sourced from around the globe.

Our Pillars

Family & Heritage

Family & Heritage

Boar’s Head is a family business. Five generations ago, our company began with the belief that consumers deserved a better quality ham than what was available. Over the years, our company has grown, but our standards have never wavered— a value passed down from one family member to the next. We only bring products to market that we believe in, products that meet the standards set for us long ago.

Artisanship

Artisanship

We pride ourselves on being master craftsmen in our industry – skilled artisans in meat and cheese preparation methods. We use time-honored recipes that call for hand-trimming meats, applying spices by hand, using Master Cheesemakers, and more. We know there are easier, faster, even cheaper ways to make our products – but cutting corners doesn’t cut it for us. All of our products are prepared with the utmost care.

Leadership

Leadership

Boar’s Head Brand is the leading premium deli meat and cheese company in America, but we didn't get here overnight. We got here with the dedicated support of our independently owned and operated Local Purveyors and through our passion for quality and craftsmanship and our commitment to provide consumers only with products that meet our uncompromising standards. What began with one ham has now grown to over 500 products, all made without compromise or short cuts. Beyond products, our commitment extends to the community, actively supporting hunger relief organizations and many other charitable and health affiliations across the country.

Quality

Quality

At Boar’s Head, we are relentless about quality. If a product doesn’t live up to our exacting standards, it doesn’t carry the Boar’s Head name. Simple as that. This is how we did it in the beginning and how we continue to make our products today. While some may choose to use parts or by-products, fillers or artificial flavors and colors, this is simply not the Boar’s Head way. Our goal is to be the brand consumers can count on for the highest quality delicatessen products in America.