
Welcome to the Boar's Head News Room
September 17th, 2009
AOL Food Editors Choose Boar’s Head Delicatessen Style Mustard as Best in “Deli/Brown” Category
Five Dozen Mustard Varieties Sampled in National Taste Test
In a mustard taste test conducted by AOL Food, Boar’s Head Delicatessen Style Mustard was voted as best in category for deli/brown mustard., Choosing from more than five dozen varieties, all nationally available in supermarkets for less than $3.99, reviewers from AOL Food, http://food.aol.com, selected Boar’s Head as their favorite deli/brown mustard.
AOL Food gave the following review: “There were audible gasps and mmmms from tasters as they dipped into this full-bodied, grainy mustard. White wine and horseradish pair up to propel an artfully balanced nip and tang strong enough to assert its presence on a hearty sandwich, and complementary to all ingredients.” Said one, “This is how mustard is supposed to taste.’”
Other categories included yellow, honey, Dijon and hot, and overall favorite. Twenty-one brands were voted either a favorite or a runner up.In addition to Delicatessen Style Mustard, Boar’s Head offers other condiments, including the recently introduced Boar’s Head Pepperhouse GourmaiseTM sauce -- a combination of Boar’s Head Real Mayonnaise, Boar’s Head Delicatessen Style Mustard and a proprietary blend of black, white, pink and green peppercorns. Boar’s Head’s line of products also includes over 500 deli meats, cheeses, salamis, sausages, wursts, loafs, Italian delicacies, hot dogs and bacon as well as a selection of soups and side dishes including sauerkraut, horseradish sauce, Sweet Vidalia® Onion Sauce and others.
For more Boar’s Head information or recipes, visit: http://www.boarshead.com (Photos available upon request.)
September 1st, 2009
It's Promotional Day from Boar's Head at Yankee Stadium
Sarasota, FL, Sept. 1, 2009 — As the AL East pennant race enters the post-Labor Day homestretch next week, the New York Yankees are red hot. But they're not the only hot stuff these days at Yankee Stadium in the Bronx.
Hot soup from Boar's Head, the most respected name in deli meats and cheeses, is available at the Stadium, adding a perfect complement to the mouth-watering Boar's Head sandwiches available during each game. Hot soups from Boar's Head are made with the finest ingredients, including famous Boar's Head deli meats and cheeses. To celebrate our new soup line-up, Boar's Head is sponsoring a promotional day at Yankee Stadium, featuring a commemorative giveaway.
"In the early days of Major League Baseball, when the Yankees built their fame with Babe Ruth, Lou Gehrig and other legendary stars, Boar's Head was well on its way to becoming a New York star in its own right," said Boar's Head President Michael Martella. "Boar's Head was established in Brooklyn in 1905 and has grown to become a fan favorite in countless locations far beyond the Big Apple. We are excited to participate in this special promotional giveaway and hope everyone will enjoy our quality foods offered all around Yankee Stadium."
The first 22,000 fans attending the game scheduled to be played on September 8th at 7:05 p.m. against the Tampa Bay Rays will receive a one-of-a-kind soup mug. This 12-ounce, collectible mug will feature the official navy blue interlocking Yankees logo with the well-known red and black Boar's Head logo.
"The New York Yankees are proud to partner with Boar's Head on the first ever "Soup Mug" promotion, certain to be a fan favorite," says Senior Vice President of Marketing for the New York Yankees, Debbie Tymon.
As the official deli meat and cheese of the New York Yankees, you will find Boar's Head quality salads, soup, and sandwiches – including a warm grilled cheese kids love – located at the Boar's Head concession stand located on the field level inside the Food Court. In addition, Boar's Head has portable locations in at select areas around the Stadium, and is available the carving station within the Delta Sky 360° Suite.
Fans are encouraged to arrive early to next week's game to be sure you get a Boar's Head-Yankee soup mug. It comes with a detachable, spill-free and sip-friendly lid – perfect for game day – plus a removable, reusable spoon. When you're not warming yourself with a hearty Boar's Head soup, you can even use the mug to keep your coffee hot, too.
August 11th, 2009
New Boar's Head Chicken is Slow-Roasted from Homemade Recipe
SARASOTA, Fla., Aug. 11 /PRNewswire/ -- Using the simple techniques of low-roasting temperatures, longer cooking times, and a blend of pan-simmered market vegetables found in a homemade roast chicken recipe, Boar's Head introduces EverRoast™ Oven Roasted Chicken Breast, making it possible for modern-day, busy cooks to turn everyday meals into ones that taste like they've spent hours preparing.
Boar's Head EverRoast Oven Roasted Chicken Breast, the modern-day equivalent of homemade roasted chicken for busy cooks, is available beginning this month in select supermarkets, gourmet stores and fine delicatessens nationwide.
To make EverRoast Oven Roasted Chicken, Boar's Head, America's leading manufacturer of deli meats and cheeses, starts with boneless, skinless chicken breasts and takes the time overextended, busy cooks don't have and follows a slow-roasted chicken recipe to achieve melt-in-the-mouth tenderness with a homemade accent.
"We choose only the leanest and best hand-trimmed chicken breasts available," notes Boar's Head president Michael Martella, "and we try to accommodate today's busy cooks."
Carrots, celery, onions, and parsley, the kinds of veggies that are used in a homemade chicken recipe, form the seasoning blend of EverRoast Oven Roasted Chicken, providing a distinctively homemade chicken flavor and an enticing caramelized color.
Executive Chef Frank Brunacci of Trump Chicago International Hotel & Tower sums up how many professional chefs feel about the new roasted chicken. "EverRoast is a new leader in its category. Nothing comes close," he says. "Working in a busy kitchen, having to satisfy guests from around the world, I always look for products that are all about built-in flavor. You get the whole chicken-roasted flavor in this product, so moist and delicious; it's all you need for a main course, a great sandwich or an unlimited number of recipes that call for already roasted chicken."
Boar's Head EverRoast Oven Roasted Chicken Breast is expected to outsell all sliced deli chicken, even the 104-year-old deli-provisions-company's own impressive line of chicken cold cuts from All-American BBQ Chicken to Golden Classic Chicken®, Lemon Pepper® Chicken, and more.
The EverRoast Oven Roasted Chicken launch will include one of the company's most ambitious sales-and-marketing endeavors, making its way to thousands of supermarkets, independent delis, and food service establishments, complete with national radio advertising and television spots on the Food Network and Discovery Channel. Numerous in-store selling events will allow consumers to sample the chicken by itself and in time-saving recipes that busy cooks can make at home (see boarshead).
This fall, consumers will see the iconic pink ribbon on EverRoast Oven Roasted Chicken labels at the delicatessen counter for October's Breast Cancer Awareness Month, supporting Susan G. Komen for the Cure. "It is one of dozens of campaigns we designed to get people thinking about healthy eating," says RuthAnn La More, Boar's Head Director of Communications. "EverRoast Chicken is our 30th product to be certified by the American Heart Association."
Company president Martella concludes, "We continue to maintain and improve upon the unwavering standards of quality set forth by our founders, never, ever compromising, even in a poor economy."
For more information on and recipes using Boar's Head products, including EverRoast, visit www.boarshead.com.
June 1st, 2009
Announcing a Whole New Taste in Mayonnaise
Boar's Head Pepperhouse Gourmaise™
June 1, Sarasota, FL – Boar's Head Provisions Co., Inc., manufacturer of premium delicatessen meats, cheeses and condiments, announces the launch of a whole new taste in sandwich spreads with Boar's Head Pepperhouse Gourmaise. A savory combination of Boar's Head Real Mayonnaise, Boar's Head Delicatessen Style Mustard and a proprietary blend of black, white, pink and green peppercorns, this new spread provides a zing to sandwiches, wraps, dips and dressings.
Pepperhouse Gourmaise was developed by the Boar's Head culinary team to complement most meats from the deli or those prepared at home, including turkey, chicken, beef and pork. It also doubles as a tasty dip for vegetables and chips and works well with any dish that might benefit from a "zing" of flavor, such as egg and tuna salads, and steaming baked potatoes. Spread on salmon fillets or chicken breasts before baking, this savory spread peps up a meal without added work in the kitchen.
"The timing of the release of Pepperhouse Gourmaise couldn't be better," says RuthAnn LaMore, Director of Communications for Boar's Head. "People are looking for food indulgences that offer new tastes and flavors." In addition, explains, LaMore, the June launch coincides with prime warm weather cooking and entertaining, ideal times for picnics and barbeques where cooks would appreciate a new spread as sandwiches, dips and salads take center stage. Boar's Head Pepperhouse Gourmaise will be available at supermarkets and gourmet food stores starting June 1, for an approximate retail price of $3.99.
For more than 100 years, Boar's Head has been providing families and food lovers with healthy-eating alternatives by offering the finest quality meats and cheeses available, with no fillers, gluten, artificial flavors, colors or trans fat. Pepperhouse Gourmaise is the perfect addition to the Boar's Head product line. For further information, please check out www.boarshead.com.



