Boar's Head Provisions Co., Inc., manufacturer of premium delicatessen products for over 100 years, has joined the American Diabetes Association (ADA) as a national sponsor of the "I Decide To Fight Diabetes" campaign. Boar's Head will champion the cause of diabetes by encouraging consumers to make healthier eating decisions. Throughout 2008, ADA and Boar's Head will work together to create awareness via advertising, point of sale and other educational materials.